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Organisers say the events are intended to celebrate football while demonstrating how digital platforms are creating new opportunities for young people across Africa. They also hope the tour will strengthen Kenya's reputation as a growing centre for digital innovation and content creation. For Lyle, supporting emerging creators has become an important part of his work beyond football.
Ruto said the government has witnessed the progress made by many young entrepreneurs after receiving modest financial support, adding that it now has a duty to eliminate unnecessary hurdles that could slow down their growth.
The Youth Enterprise Development Fund, she added, also invests in entrepreneurship training, startup support, business expansion, and development of commercial capacity, with financing offered through both group and individual loan models.
The programme targets youth entrepreneurs who completed mentorship, aiming to strengthen business skills and unlock further funding. More than 6,000 trainers are facilitating sessions in 454 centres across the country.
Kenya Development Corporation held talks with AFD and Finance in Common in Nairobi to expand co-investment, green financing and youth- and women-focused funding ahead of the French Africa Summit.
Each beneficiary will receive Sh25,000 in the first phase, split between Pochi la Biashara and the National Social Security Fund’s Haba na Haba savings account, with a second phase set to raise the total support to Sh50,000 per entrepreneur.
Mudavadi said the government is stable, focused, and determined to fulfill its promises by creating real opportunities for young people to thrive.