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Government plans Sh100 million annual spend on influencers to boost its image
News

Government plans Sh100 million annual spend on influencers to boost its image

Kenya’s social media influencer market is among the most active in Africa, with advertisers reportedly spending Sh645 million on influencer campaigns in 2025, according to Statista. While this marks the first time the government has formally allocated funds for influencer engagement, using online personalities to shape public opinion is not a new practice.

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Doctors’ union raises alarm over proposed limits on insurance authorisations
Health and Wellness

Doctors’ union raises alarm over proposed limits on insurance authorisations

KMPDU highlighted the challenges of Kenya’s public health system, including heavy patient loads, long working hours, emergency responsibilities, and overlapping duty periods. The union defended dual practice as a necessary coping mechanism due to limited staffing, delayed salaries, intense workloads, and insufficient incentives for doctors to focus solely on public service.

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