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The decline came even as digital channels continue to play a key role in marketing, with companies maintaining presence across online news platforms, video-sharing sites such as YouTube, and social media networks including Facebook. Advertisers still rely on these platforms to reach audiences, though at a reduced overall budget.
In a public notice dated December 21, 2025, the authority said traffic had already begun to rise significantly as Kenyans travel to celebrate Christmas and the New Year.
Inspector-General of Police Douglas Kanja on Tuesday said the unit, which started operations this week, will focus on reckless driving and corruption on the roads, with the aim of keeping travellers safe during a season marked by heavy movement.
Police presence will also be felt at border areas, airports and other sensitive facilities, where screening and surveillance will be stepped up. Specialist teams will operate alongside regular officers to stop crime and protect the public.
The IG also highlighted that the festive period is often accompanied by higher social interaction, travel, and gatherings, which can lead to increased criminal activity, including alcohol-related offences. He assured that police patrols will be strengthened in towns and urban areas to detect and respond to potential threats.
The DCC said security operations will focus not only on fighting crime but also on protecting vulnerable groups, especially children and women. He noted that the government is working closely with local community policing forums to improve coordination and strengthen vigilance at the grassroots level.