Hard truths. Bold Insights. Real talk.
According to the Communications Authority of Kenya (CA), DStv had 248,053 customers by the end of March 2026, down from 270,017 in December last year. This means the firm lost 22,450 customers in just three months, pointing to continued pressure in the market.
MultiChoice remains Africa’s largest entertainment company, distributing the subscription streaming service Showmax alongside SuperSport channels, in addition to DStv and GOtv. The deal with Warner Bros. Discovery ensures subscribers continue accessing some of the most popular international channels on the continent.
The report indicates that DStv had 270,017 active subscribers by the end of September, up from 188,824 in June. This means the platform gained 81,193 more customers, translating to a 43 percent rise within a single quarter.
The high-definition DStv Zapper decoder will now be sold at Sh850, down from Sh1,199, while the GOtv decoder price drops to Sh799 from Sh999. The company says the new rates are designed to reward loyalty and attract new subscribers who may have been locked out due to upfront costs.
Data from the Communications Authority of Kenya (CA) shows the pay-TV provider had only 188,824 active users by June 30, 2025, a steep fall from 1.19 million in the same period last year.